Market data analyses & consultancy
If your company is in need of information on how the market is developping, which opportunities can be grasped or which promotions are most efficient, we deliver a thorough screening of the market either through big data analysis or qualitative market research.
Through these analysis we also develop Business reviews for your Top Accounts and support your team with the negotiation process.
Our solutions are tailor made according to your needs and budget.
Nielsen/GFK data analyses
- Deliver insights in market trends and performance of your brands
- Define opportunities & threats
- Translation of GFK & Nielsen figures into sales arguments
- Promotional optimization
- Development of Shelf Plans
- Category management
- Preparation of Business Reviews of Top Accounts
- Support with preparation of negotiations and guidance through the process
Qualitative market research in order to deliver insights in the market and measure the feasibility of your business plans, based upon available market information and expert interviews.
Through this research we’ll draw a map of the requested market and/or product category, lining out the different channels and listing the opportunities and threats for your business.